How we're Making Chocolate Better
At Mars, we have been hard at work doing a bit of renovating – of chocolate that is. It is part of our commitment to look after you – by improving the nutritional profile of our products. We call this our ‘Making Chocolate Better’ program. We started back in 2005 and here is a taste for our work so far. We have:
Reduced saturated fat
We did this by changing the nougat and caramel centres of our popular MARS® and MILKY WAY® bars. Of course there is no way we wanted to compromise on the great taste you know and love. So we kept researching – for five years and 40,000 hours to be precise! Our goal was to remove 130,000-160,000 kilograms of saturated fat a year from the Australian food supply.
Removed artificial colours and flavours
The colours we use in our products comply with all regulations and laws set by Food Standards Australia and New Zealand and have been used in Australia for more than 25 years. Even though they are safe, we are also listening to those who say they would prefer not to have them. So we have managed to remove the artificial colours and flavours from our core chocolate bars.
Made nutrition labelling more visible
All of our products have a labelling system called DIG thumbnails What is DIG? and the Be treatwise What is Be treatwise? symbol to give you more nutrition information about our products.
Reduced portion sizes
To encourage sensible snacking, we have provided you with a few different portion size options:
- Our FUN SIZE® bars are less than 100kcal per bar.
- Our single bars are mainly less than 250kcal per bar.
- Our old king-size bars have been divided into two pieces – ‘2 PAK’ – so you can enjoy one now and one later or share with a friend.
Signed-up for responsible advertising
A while back, we agreed not to advertise to children under 12 years. You will read this in the Mars global marketing code. Along similar lines, we were one of the first signatories of the Australian Food and Grocery Council (AFGC) Responsible Children's Marketing Initiative (RCMI), which is an initiative by the food industry to self-regulate advertising to children.
For more information about Mars Chocolate and our brands, visit www.mars.com