Making Chocolate Better

What is HSR?

What is HSR?

The Health Star Rating is a front-of-pack labelling system that rates the overall nutritional profile of packaged food. Mars Chocolate products all carry an Energy thumbnail on pack to show the energy content per serve of product with a percentage daily intake (DI).

DI is based on the recommended amounts of energy (kilojoules) and other nutrients for the average adult. In Australia and New Zealand, for example, the daily intake for energy is 8700kJ.

How do I use HSR?


Where can I get more information about HSR?

We all need different amounts of energy, so it is best to use thumbnails as a guide. If you are interested in more information, or would like to calculate your own daily intake for energy, you can visit

What is Be treatwise?

The Be treatwise symbol appears on all Mars products. It is a gentle reminder that chocolate is a treat and suggests you look before your eat – that is, look at the back of pack for the nutrition information.