Making Chocolate Better

What is DIG?

What is DIG?

The Daily Intake Guide (DIG) is a thumbnail symbol on food packaging that displays nutrition information. It is based on the daily intake values. These are the recommended amount of energy (kilojoules) and other nutrients for the average adult. In Australia and New Zealand, for example, the daily adult intake for energy is 8700kJ.

How do I use DIG?

DIG gives you information at a glance about the food product in three ways:


Where can I get more information about DIG?

We all need different amounts of energy, so it is best to use thumbnails as a guide. If you are interested in more information, or would like to calculate your own daily intake for energy, you can visit

What is Be treatwise?

The Be treatwise symbol appears on all Mars products. It is a gentle reminder that chocolate is a treat and suggests you look before your eat – that is, look at the back of pack for the nutrition information.