Making Chocolate Better

Nutrition information

Nutrition labelling

We have made nutrition labelling more visible. All of our products use a labelling system called the Daily Intake Guide (DIG) and feature the Be treatwise symbol to give you more nutrition information about our products.

What is DIG?

DIG, which stands for Daily Intake Guide, is a thumbnail symbol on food packaging that displays nutrition information. It is based on the daily intake values. These are the recommended amounts of energy (kilojoules) and other nutrients for the average adult. In Australia and New Zealand, for example, the daily intake for energy is 8700kJ.

What is Be treatwise?

The Be Treatwise symbol appears on all Mars products. It is a gentle reminder that chocolate is a treat and suggests you look before your eat – that is, look at the back of pack for the nutrition information.


Flavanols are naturally occurring compounds found in cocoa and cocoa products that may have a range of circulatory health benefits. Mars scientists are leaders in cocoa flavanol research and have conducted or supported research in this field for many years.

There is a significant body of research internationally on the potential benefits of flavanols.

The process of turning cocoa into chocolate can destroy the naturally occurring flavanols. Mars has developed a manufacturing process called COCOAPRO® that helps to retain these compounds. See Mars Botanical for more information about flavanols and the COCOAPRO® process.

For more information on balanced eating, please visit MARS in your diet